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Digital Marketing Specialist
Optic Security Group
This job is no longer accepting applications
See open jobs at Optic Security Group.See open jobs similar to "Digital Marketing Specialist" Arena Investors.Marketing & Communications
Hawke's Bay, NL, Canada
Posted on Jan 5, 2026
Are you a digital marketing specialist who loves working with a wide variety of brands, but doesn’t like working with difficult clients? Then this is the perfect job for you!
About Tight Lines
We are a wholesale company based in the sunny Hawke’s Bay who have been in business for over 40 years. We are the New Zealand distributors for leading brands in the outdoor industry and also sell into the industrial and gift markets. We offer a diverse range of products with over 30 brands, multiple websites, and nearly 4,000 SKUs.
We are on the lookout for a talented Digital Marketing Specialist to join our team.
Position Overview
As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing strategies, with a strong primary focus on Google Ads and Google Analytics. Depending on your strengths, you will also assist with a range of other marketing tasks, which may include SEO, CRO, Meta ad support, and content creation. The ideal candidate will have exceptional attention to detail and strong analytical skills.
Responsibilities:
Plan, execute, and optimise Google Ads campaigns to meet business objectives.
Use Google Analytics (GA4) to monitor performance, interpret data, and provide actionable insights.
Assist with regular reporting on website performance, including traffic, user behaviour, and conversion trends.
Conduct keyword research and monitor digital trends to support advertising effectiveness.
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Assist with other marketing tasks based on your skill set — this may include:
SEO improvements (on-page, content suggestions, keyword strategy)
CRO insights and recommendations
Supporting Meta ad campaign setup and content
Basic website updates on Shopify
Content creation for ads, website, or social as required
Utilise data-driven insights to refine and enhance overall digital marketing performance.
Collaborate with social media, website, and design specialists to ensure consistent messaging across digital channels.
Stay up to date with industry trends and emerging technologies (including AI) to support continuous improvement.
Must Haves:
Proven experience in planning and managing Google Ads campaigns.
Strong knowledge of Google Analytics (GA4) and data interpretation.
Excellent communication and collaboration skills.
Ability to self-manage and execute campaigns with minimal input.
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Experience in at least some of the following (you don’t need them all):
SEO
CRO (Conversion Rate Optimisation)
Meta ad campaign support
Content creation (ads, website, or social)
Basic Shopify knowledge
Basic Canva design
Benefits:
Every second Friday off (paid) for staff who have worked with us for 2 years or more.
Competitive salary.
Lots of variety.
An awesome group of people to work with.
This role requires on-site presence (not remote) for 30-40 hours, depending on the successful candidate. Applicants for this position should have NZ residency or a valid NZ work visa.
Please email your CV and covering letter, including your experience with the listed tasks, to the General Manager. Applications close 11 January.
This job is no longer accepting applications
See open jobs at Optic Security Group.See open jobs similar to "Digital Marketing Specialist" Arena Investors.