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Marketing & Digital Content Executive
Optic Security Group
Marketing & Communications
newmarket, auckland, new zealand
Posted on Apr 15, 2026
Eye Institute is looking for a creative and hands‑on Marketing & Content Executive to join our marketing team in a part‑time role (4 days per week).
This role is ideal for someone who enjoys creating engaging, on‑brand content and working across digital, social, and print channels in a fast‑paced, purpose‑driven healthcare environment.
About the role
Reporting to the Head of Marketing & Customer Experience, you’ll play a key role in delivering marketing content that supports brand awareness, patient engagement, and national campaigns. You’ll collaborate closely with internal teams, clinicians, and marketing colleagues to bring stories, campaigns, and content to life.
Key responsibilities
Creating and editing social media content, including graphics, reels, and short‑form video
Identifying content opportunities across the organisation and managing delivery end‑to‑end
Managing website and digital content, ensuring accuracy and alignment with brand guidelines
Supporting day‑to‑day execution of national marketing activity across digital, social, and print channels
Writing and publishing blogs, social media posts, and other content to strengthen brand visibility and engagement
Supporting email marketing activity, including drafting content and campaigns via Mailchimp
Working alongside the Industry Events & Marketing Coordinator to support event communications and collateral
Ensuring all content aligns with all content aligns with brand tone, visual guidelines, and industry requirements
About you
You’re a confident and organised content creator who enjoys balancing creativity with attention to detail. You’re comfortable working at pace, managing multiple content streams, and collaborating with a wide range of stakeholders. If you have worked in healthcare and understand the nuances of the regulations in this industry, this will be a huge advantage.
You’ll bring:
Experience creating and editing short‑form video for social platforms
A solid understanding of social media platforms, trends, and best practice
Strong copywriting skills for digital, social, and email content
Good digital and software skills, with basic design capability (e.g. Canva or similar)
The ability to turn technical or clinical information into clear, engaging content
A positive, proactive, and adaptable approach
2+ years in a similar role preferred
Why join Eye Institute?
Be part of a supportive, values‑driven organisation focused on excellent patient care
Work in a collaborative national marketing team
Enjoy flexibility with a part‑time, 4‑day‑per‑week role. After an initial settling in period, there will be flexibility to work from home one day a week.
Contribute to meaningful work that makes a real difference for patients
Eye Institute not only fosters an inclusive and diverse environment, and we have great benefits such as:
Free day of leave on your birthday
Discounted health insurance
Employee Referral Bonus
Daily fresh fruit and snacks
Close down period during Christmas and New Year
Social events and service anniversary celebrations
If you’re passionate about content, storytelling, and digital marketing — and are looking for a part‑time role with impact — we’d love to hear from you.
Please apply through Seek by sending your CV, 3 to 5 examples of social media content you have created, along with a cover letter outlining your suitability and reasons for interest in this role.