Programmatic & Social Media Specialist

Optic Security Group

Optic Security Group

Marketing & Communications

Auckland, New Zealand

Posted on Apr 19, 2026

As New Zealand's largest telecommunications and digital services company, Spark’s purpose is to help all of New Zealand win big in a digital world. We provide mobile, broadband, and digital services to millions of New Zealanders and thousands of New Zealand businesses.

Description

As a Paid Social & Programmatic Trader at Spark NZ, you'll play a pivotal role in driving digital marketing strategies and optimising advertising campaigns across various platforms. Your expertise will encompass developing and executing data-driven strategies, analysing campaign performance, and leveraging programmatic advertising to maximise ROI. You'll collaborate closely with cross-functional teams, providing valuable insights and recommendations to enhance overall digital marketing effectiveness.

Qualifications

  • Experience in paid social, programmatic advertising & Ad Ops.

  • Proficiency in social media platforms and programmatic advertising tools (DV360, CM360, Facebook Business Manager, TikTok & LinkedIn)

  • Strong analytical and data interpretation skills.

  • Ability to work independently and as part of a team.

  • Attention to detail and accuracy.

  • Ability to manage multiple projects simultaneously.

  • Knowledge of digital marketing trends and best practices.

  • Passion for digital advertising and technology

Responsibilities

  • Develop and execute paid social and programmatic advertising campaigns for Spark NZ's products and services.

  • Collaborate with cross-functional teams, including marketing, creative and analytics, to ensure campaign success.

  • Manage and optimise campaign budgets and performance.

  • Analyse campaign data and insights to identify trends and opportunities for improvement.

  • Stay up-to-date on the latest industry trends and best practice in paid social and programmatic advertising.

  • Develop and maintain relationships with key stakeholders

  • Provide regular reporting and analysis of campaign performance to stakeholders.

  • Contribute to the overall success and growth of Spark NZ's digital marketing efforts.

Benefits

  • Personalised development plans to support career growth and advancement.

  • Opportunities to collaborate with industry leaders and work on innovative projects.

  • Fun working environment and a tight-knit team.