Seeing What’s Possible
Jobs with Arena
The Arena family of companies is growing and offers exceptional career opportunities within Arena firms and with our portfolio companies. See what's possible for you in the postings below.
Digital Marketer
Optic Security Group
Marketing & Communications
Cambridge, MA, USA
Posted on Apr 28, 2026
Turn Clicks Into Customers
Not interested in fluffy marketing? Good.
We’re looking for someone who knows how to take traffic, data, and systems and turn them into real revenue. Someone who enjoys refining campaigns, improving conversion rates, and making the numbers move in the right direction. You'll partner with our in-house creative team with a track record of scaling organic social.
Fiasco operates across New Zealand and the USA, building premium products for the live events industry and scaling a fast-growing e-commerce brand alongside it. We have six years of in house experience running paid ads, so this is not a new role for us. Our current team member is moving on for personal reasons and we are looking for a Digital Marketer to own the performance engine behind it all.
If you love Google Ads, Meta, SEO, Shopify, and the constant challenge of making things work better than they did yesterday, this could be your role.
Only apply if you care about results.
About the business
Fiasco Cases is a New Zealand business with a growing presence in the USA, serving the live events and touring industry. We design and manufacture premium road cases used by touring crews, production companies, and global brands.
Alongside this, Work From Home Desks is our e-commerce brand focused on high-quality workspace products, with strong growth ambitions over the next 2–3 years.
We are a values-driven company focused on building great products, strong systems, and a team that takes pride in doing meaningful work.
About the role
We are looking for a Digital Marketer to own the performance engine of our marketing. This includes paid media, search, website conversion, and the systems that connect them.
This is not a creative role.
This is a technical, execution-focused role.
You will report to our Commercial Strategy Manager and work closely with our Creative Director and content team to turn attention into measurable revenue.
Key responsibilities
Paid Media & Search
* Own and manage Google Ads (Search, Display, Performance Max)
* Manage Meta Ads (Facebook & Instagram) with a focus on conversion outcomes
* Continuously optimise campaigns across CPC, CPA, and ROAS
* Own keyword strategy, targeting, and campaign structure
* Improve SEO performance and search visibility
Website & Conversion
* Own Shopify performance from a conversion perspective
* Build and optimise landing pages and product pages
* Improve conversion rates through testing and iteration
* Identify and remove friction across the customer journey
* Implement tracking, scripts, and backend improvements
Data, Reporting & Funnel Performance
* Track and report on TROAS, CAC, conversion rates, and funnel performance
* Build dashboards and provide clear reporting to the team
* Ensure tracking systems (GA4, Meta, Shopify) are accurate
* Identify opportunities and drive improvements across the funnel
What we’re looking for...
* Proven experience running and improving paid media campaigns
* Strong working knowledge of Google Ads and Meta Ads
* Experience working hands-on in Shopify (or similar platforms)
* Solid understanding of SEO and conversion rate optimisation
* Strong analytical skills and confidence working with data
* Ability to implement changes, not just recommend them
This role will suit someone who...
* Enjoys the technical side of marketing more than the creative side
* Takes pride in improving performance and results
* Likes testing, refining, and optimising systems
* Wants ownership of outcomes, not just tasks
* Has proven they can deliver measurable results
What we offer...
* A key role in a growing NZ business with strong international momentum
* Real ownership and impact on revenue growth
* A collaborative team across creative, sales, and leadership
* A business that values execution, improvement, and doing things properly
Location
Cambridge, NZ - We have an awesome team of over 20 on-site and you will engage with our USA team also.