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Jobs with Arena
The Arena family of companies is growing and offers exceptional career opportunities within Arena firms and with our portfolio companies. See what's possible for you in the postings below.
Head of Marketing
Optic Security Group
Marketing & Communications
Auckland, New Zealand
Posted on May 15, 2026
Head of Marketing
This is a golden ticket.
Robomate exists to demystify technology and robotics making it accessible, understandable, and genuinely life-changing for everyday people and businesses. We’re not just selling a product; we’re changing how people relate to the future.
And we’re expanding. Born in New Zealand, now crossing the Tasman this role exists because we’re growing faster than our current structure can contain.
We need a Head of Marketing who can build the machine while running it. Someone who leads from the front, builds leaders underneath them, and leaves a real mark on a company with a genuine mission.
If you want a seat at the table where decisions actually get made, read on.
THE OPPORTUNITY
You won’t be inheriting a polished department. You’ll be building one.
That means you’ll be hands-on during the build phase executing while you hire, coaching while you deliver, and raising the standard of thinking across the team as you go. This isn’t for someone who needs a perfect set-up before they can perform.
The upside? You get to architect it your way. Set the culture. Define the playbook. Build leaders who carry your fingerprint. And drive revenue outcomes that directly shape the trajectory of a company expanding across two countries and beyond.
The potential to add value here is enormous. This is a chance to shape not just a marketing function but the identity of a brand at a critical inflection point.
WHAT YOU’LL OWN
1. Build a High-Performance Marketing Department
Lead, coach, and develop 10+ team members across:
• Social, Content & YouTube
• Design
• Events & activations
• Partnerships
• Digital ads, automation & funnel ops
• Data
• Ecommerce
• Fit-outs and signage
Your job is to raise the standard of thinking and execution, clarify roles, build leaders beneath you not dependents and hold people accountable to outcomes, not effort.
2. Own Revenue Outcomes
You are accountable for lead volume, cost efficiency, ROAS and CAC discipline, revenue contribution, event success rates, and strategic alignment with Sales.
You bring direct response mastery across:
• Offer positioning and funnel optimisation
• Conversion psychology and performance creative
• Scaling paid traffic (Meta and Google primarily)
3. Bridge Online + Offline Growth
We’re not a single-channel business. You’ll integrate:
• Meta performance marketing
• YouTube growth and authority positioning
• In-person events
• Strategic partnerships
You know how to turn events into content, content into authority, authority into leads, and leads into revenue.
4. Set Standards & Systems
• Establish execution rhythm and reporting cadence with clear KPIs
• Remove low-impact activity
• Act as final quality control on messaging and positioning
• Ensure clarity across international teams
You create calm, clarity, and momentum.
HOW YOU’LL OPERATE
• Deep collaboration with Sales
• Strong cultural leadership people follow you because of who you are
• High accountability, low ego
• Direct communication say what you mean
• Fast decision-making bias toward action
WHO YOU ARE
You’re an experienced, proactive executive not a tactician hiding from responsibility.
You bring:
• 5+ years leading marketing teams, including managing managers
• Direct response expertise at a meaningful scale
• Performance marketing depth and experience with paid media
• Proven ability to scale departments, not just campaigns
• Comfort working directly alongside founders
You are calm under pressure, intense when it counts, standards-driven, decisive, and growth-oriented.
TOOLS & PLATFORMS
Meta Ads · Google Ads · YouTube · Funnel automation platforms · Microsoft Workspace
LOCATION
New Zealand or Australia. Experience leading international teams is preferred.
READY?
If you’ve built something before a team, a culture, a channel that scaled and you’re ready to do it again at a company that’s on the move, we want to hear from you.
This is your chance to build something that lasts. Leave your mark.
Apply now and tell us what you’d do in your first 90 days.
ROBOMATE | Growing from New Zealand to Australia and beyond