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eCommerce Specialist (Drones and Technology)
Optic Security Group
IT
Auckland, New Zealand
Posted on May 15, 2026
About Ferntech
Ferntech is New Zealand’s leading DJI specialist store with a focus on drone technology. We are looking for an experienced and commercially minded eCommerce Specialist to take ownership of Ferntech’s online customer experience and digital store performance.
The Opportunity
The eCommerce Specialist is the digital “Shop Manager” for Ferntech. This role is responsible for the day-to-day health, growth, and commercial performance of the online store. You will combine visual merchandising, customer experience optimisation, content management, pricing strategy, and campaign execution to ensure Ferntech remains New Zealand’s leading online destination for drone technology.
This is a hands-on role suited to someone who enjoys balancing creativity with commercial performance and thrives in a fast-moving technology environment.
Key Responsibilities
eCommerce & Website Management
Manage and maintain Ferntech’s online store, ensuring products, promotions, and content are accurate and up to date.
Lead the digital visual merchandising of the website, including homepage banners, category pages, promotional tiles, and landing pages.
Optimise the online customer journey from landing page through to checkout, identifying and reducing friction points.
Regularly review site navigation, search functionality, and product discovery experience.
Coordinate website updates with developers, internal stakeholders, and external marketing partners.
Product & Content Management
Take ownership of product listings, ensuring products are presented with accurate specifications, imagery, pricing, and SEO-optimised descriptions.
Manage digital rollout of new product launches and promotional campaigns.
Source and adapt vendor marketing assets including imagery, videos, and promotional materials from key brands such as DJI.
Ensure website content aligns with global product launches and vendor campaigns.
Commercial Performance & Pricing
Monitor competitor pricing and market trends to ensure Ferntech remains competitively positioned.
Support revenue growth through effective online promotions, campaign execution, and product positioning.
Track website sales performance and recommend improvements to drive conversion and online revenue.
Execute manufacturer-driven promotions and coordinate internal awareness and launch planning.
Digital Marketing & Customer Engagement
Manage consumer-facing social media content focused on driving engagement and website traffic.
Coordinate email and SMS marketing campaigns for promotions, product launches, restocks, and events.
Build and manage automated customer flows including abandoned cart recovery campaigns.
Assist with digital campaign execution across Shopify, email marketing, and social channels.
Brand & Market Awareness
Monitor key supplier and industry channels for product updates, launches, and emerging market trends.
Maintain a strong understanding of the drone and technology market to ensure Ferntech remains an industry leader online.
Skills & Experience
Experience managing eCommerce platforms, ideally Shopify.
Strong understanding of online merchandising, UX, and customer journey optimisation.
Experience with digital marketing platforms including EDM and social media scheduling tools.
Excellent attention to detail with strong organisational and time management skills.
Commercially minded with the ability to interpret sales trends and performance data.
Experience with SEO best practices for eCommerce product listings.
Basic graphic design capability using tools such as Canva or Adobe Creative Suite.
Experience working with technology, electronics, or consumer products is advantageous.
Strong communication skills and ability to work collaboratively across teams.
What We Offer
Opportunity to work with leading global technology brands.
Dynamic and fast-growing technology environment.
Supportive and collaborative team culture.
Staff product discounts and access to industry-leading technology.
Career growth opportunities within a rapidly evolving industry.
Apply Now
If you are passionate about eCommerce, digital marketing, and technology, and want to help shape the future of drone technology in New Zealand, we would love to hear from you.